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About
01
01 2026

About Me

I recently graduated from Indiana University with a degree in Fashion Media and a strong interest in fashion, branding, communications, and consumer culture.

Through my experiences in merchandising and fashion sales, I gained insight into consumer behavior, trend analysis, and the business side of the industry. These experiences strengthened my interest in how brands grow, connect with audiences, and remain culturally relevant.

I'm fascinated by the way brands shape trends, influence culture, and create meaningful connections with consumers. I enjoy following fashion, beauty, lifestyle, and emerging consumer trends, and I'm constantly paying attention to the brands and ideas driving conversation.

I thrive in fast-paced environments, enjoy building relationships, and approach every opportunity with curiosity and a genuine desire to learn. As I begin my career, I'm excited to continue growing, making meaningful connections, and contributing to brands that leave a lasting impression.

“I’m interested in the ideas, stories, and strategies that
turn brands into something people genuinely care about.”

Julia Kastin

Projects
02

SelectedWork

Fashion · Beauty · Lifestyle

A portfolio of editorial moments, brand narratives, and curated creative vision.

Fashion
The Rise of Clean Girl Aesthetic
Fashion · Video
Summer Trends 2026
Fashion
If Vogue Predicted 2030
Fashion
Culture Forecast
Mood Board
03

MoodBoard

Visual Diary · 2026

“A collection of images, ideas, places, and references that shape the way I think, create, and communicate.”

Julia Kastin Mood Board
Fashion · Beauty · LifestyleSaint Laurent · Chanel · Sunset TowerJulia Kastin · 2026
Pursuits
04

What Moves Me

— passions & pursuits
Fashion
Travel
Public Relations
Luxury Brands
Marketing
Events
Social Media
Fitness
Storytelling
Photography
Fashion
Travel
Public Relations
Luxury Brands
Marketing
Events
Social Media
Fitness
Storytelling
Photography
Creative Direction
Travel
Brand Identity
Editorial
Culture
Aesthetics
Digital Media
Style
Luxury Retail
Press & Media
Creative Direction
Travel
Brand Identity
Editorial
Culture
Aesthetics
Digital Media
Style
Luxury Retail
Press & Media
Capabilities
05

CoreFocus

Areas of Expertise

Where creativity, communication, and strategy come together.

01
Public Relations
Building and protecting brand reputation through strategic media relations, press outreach, and narrative control across every platform.
02
Brand Storytelling
Crafting the narrative that defines how a brand is seen, felt, and remembered — turning vision into language that resonates.
03
Brand Positioning
Defining exactly where a brand lives in the cultural landscape — distinct, defensible, and immediately recognizable.
04
Creative Direction
Guiding the visual and conceptual identity of a brand — ensuring every image, word, and detail serves a singular, compelling point of view.
05
Trend Forecasting
Reading the signals before they become noise — identifying cultural and consumer shifts that keep brands ahead of the moment.
Visual Diary
06
Visual Diary
Contact
07
Connect

Thoughtfully Driven. Endlessly Curious.